To further expand its reach, homegrown OTT platformALTBalaji has entered a strategic partnership with homegrown short-video app Chingari by Tech4Billion. The association seeks to further aid both the platforms in strengthening their reach and increase their audience base across ‘Bharat’.
As a part of the association, Chingari will introduce a verified account/page of ALTBalaji through which Chingari users will be able to follow and receive the latest updates from the streaming platform. Users will gain access to engaging and entertaining bitesize content in the form of Tune Ins, Actors byte, Show Dialogue, songs, Trailers, Promo, etc., very soon. It will provide anecdotal information, video memes around past shows like Mentalhood, Coldd Lassi Aur Chicken Masala, Baarish, and recently launched shows, including Bebakee and Virgin Bhasskar, among others. The content will be amplified across ALTBalaji’s social media pages. The strategic marketing association comes from the resounding reach of both platforms. With 35 million+ cumulative subscriptions to date and millions of users from Bharat and Metros, ALTBalaji has chosen to partner with Chingari App, with an overall download of 28Mn+.