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Short Video format apps are playing a crucial role in India’s rapidly evolving content consumption behaviour, what does the future entail?

Long-format content these days has lost its charm, especially as the growth of social media is causing the human attention span to become shorter and shorter. Needless to say, videos short or long form are progressively becoming a significant part of every brand’s content marketing strategy. The evolution of social media has made it necessary […]...
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How to make good/ viral worthy short content videos?

The idea of entertainment has changed a lot, from theatre plays and films to fifteen-second videos on Instagram or youtube. Sometimes we changed the entertainment and sometimes the entertainment changed us. The hectic schedule won’t allow us to watch television or film but the demand for entertainment stays. This demand for entertainment created a new […]...