Chingari adds a dose of Marathi entertainment, teams up with Kadak Entertainment


Chingari, India’s prime video-sharing app today announced that it has entered into an agreement with Kadak Entertainment. Started by two women entrepreneurs Shruti Akshay Munot and Mayoorii Swwapnil Munot, Kadak Entertainment has created three marquee properties and offers content of various topics and genre for the Marathi audience.

The entrepreneurs of Kadak entertainment are sisters-in-law and have been doing some path-breaking work and also crushing the image that popular culture has painted for this particular relationship.

Chingari will not only leverage the unique touch that this Jodi brings to the table but also strengthen its regional content library through this collaboration. The short video app has been forging ties that fortify its regional presence and this association with Kadak entertainment too is a step in this direction.

Sumit Ghosh

Sumit Ghosh, Co-founder, and CEO, Chingari App said, “Breaking stereotypes and working to our best potential to offer wholesome entertainment to our user base has been a brand philosophy for Chingari. Kadak Entertainment has the same brand values and we see a natural fitment with them and are glad to have them on board”.

While talking about the collaboration with Chingari App, Shruti Akshay Munot & Mayoorii Swwapnil Munot of Kadak Entertainment said, “We are really excited about this tie-up, especially for the humor Content. We make sure that Chingari users will get more Content for entertainment as Kadak Marathi has various plans of content creations and lots of campaigns in association with the Chingari app. The fresh content of Kadak Marathi meets the wide reach of the Chingari App to deliver maximum entertainment to the maximum number! Here’s to a great start and a long-lasting association that brings out the best for our audience!.”

In the post-COVID-19 world, people are always looking for content that helps them disengage from what is happening around them for a little while and be in the moment. The content at Kadak entertainment will help add that element to Chingari’s content library and also enable it to offer more content to its Marathi audiences.

Deepak Salvi

Deepak Salvi, COO & Co-founder, Chingari App, said, “It is always a pleasure to collaborate with like-minded partners. With Kadak Entertainment coming on board we have enhanced our Marathi library even further. At Chinagri we have always strived to offer better and greater content to all our users and add to our regional library and we will continue to do that as we go along”.

Video sharing app Chingari has collaborated with OTT platform Biiggbang Amusement. As part of this collaboration, Chingari subscribers will get to enjoy the Biigbang Amusement content exclusively.

Biiggbang Amusement is solely focused on presenting quality entertainment to the users with content that matches well with their schedule. With carefully curated content from award-winning directors to fresh stories, Biiggbang Amusement has a prominent content library. The content hub features some of the most notable short films that have been screened at film festivals across the globe.

Biiggbang Amusement Founder and CEO Sudip Mukherjee said, “At Biiggbang Amusement, our constant endeavour is to present stories that can teleport the audience to another world and satisfy their need of entertainment regardless of the time crunch. Curating and getting content from around the world to add it to the Indian milieu is what we thrive on and I firmly believe, this collaboration with Chingari aligns perfectly with what we are trying to achieve. Also, we would like to take this opportunity to introduce our tagline – ‘Jab Bhi Kare Mann, Entertainment Dan Dana Dan’, as this exclusive partnership will help us achieve exactly that.”

Chingari App Co-founder and CEO Sumit Ghosh said, “At Chingari we have always strived to add more stickiness to the platform through our innovative offering and tie-up. We believe this new and exclusive collaboration with Biiggbang Amusement will be a great value add for our customers and will also help us in attracting new customers.”

Biiggbang Amusement Head of Marketing & Brand Rinku Sukumar Biswas shared, “The young’uns of India want snackable, yet complete and fulfilling content that they can consume at any time of the day. Short format content addresses this need gap. Our tagline ‘Jab Bhi Kare Mann, Entertainment Dan Dana Dan’ resonates with this offering. Chingari is synonymous amongst our target audience and we believe this collaboration will help us boost the brand awareness amongst them.”

Chingari is one of the most popular short video apps in India. The content creators on the app are spoilt for choice and the company continues to add premium, engaging content to facilitate its users to keep making interesting content day after day. It is thus not surprising to note that the average engagement time on Chingari is better than many established platforms like Snapchat and Facebook.

Commenting on its association with Biiggbang Amusement, Chingari App COO Deepak Salvi said, “We see tremendous synergies in terms of Target audience. Chingari has always been an app that is extremely popular with Millennials and Gen Z and, which is also a target market for Biiggbang Amusement. The proposition of watching content anytime and anyplace has been catching up and we believe with this association, we will be able to offer more to our users. We believe that together with Biiggbang Amusement we will be able to offer a value add to our customers and scale greater heights in the times to come.”

Chingari has been on a growth spree ever since its launch in 2018. The company has managed to clock over 56 million+ downloads and more than 120 million+ videos are viewed on Chingari every single day.

Biiggbang Amusement has struck a perfect balance with their short form, quick to consume content, and focused augmented UI/ UX, AI interface. With fresh content dropping on the upcoming OTT platform every day, Biiggbang Amusement will be bringing an unmatched experience to their global audience in 10 Indian and 8 international languages.

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