Chingari app launches AR filters to woo young users


India: Made-in-India short-video sharing platform, Chingari, has set yet another benchmark by garnering more than 30 million organic users on its platform. The app has achieved the feat in a matter of 3 months, with content creators making a beeline to join the app. The app had been making inroads into the hearts of Indian youth with a four-star rating on Google Play Store even before the ban of its Chinese rival TikTok and within just 24 hours of the ban of TikTok and other Chinese apps, Chingari had gained more than 3.5 million downloads.

Delighted with the meteoric growth of the app, Mr Sumit Ghosh, Co-founder and CEO of Chingari App, said, “The magnanimous rise of Chingari App has a direct correlation with the advanced tools that we offer and the seamless creation experience that Chingari App provides. At the end of the day, it all boils down to who provides the best creation tools to creators and our team is constantly adding Bharat-specific features and this has become our USP. We provide excellent video and audio editing tools to our content creators and empower them with the best Indianised filters for visual effects.”

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