Chingari’s explosive short format video journey


KOLKATA: Chingari is a Hindi word which means spark.  But Chingari is also a homegrown short format video and user-generated content app which Is firing ahead on all cylinders, attracting millions of users. That too in a short period of time ever since the Indian government placed a ban on TikTok, which had 200 million users in India. Of course, other Indian apps – like Mitron and Roposo – have also stepped into the vacuum created by the Chinese platform’s banishment. However, Chingari has been getting some plaudits as well as funding from investors which have been more than pleased with its performance. It recently raised 1.4 million dollars in funding, even as it was rated as the Best App in the social category in the recently-held #Atmanirbhar Bharat Challenge.

“India is a land of myriad cultures and colours. Each has its own flavour. We have seen many through films and other media. Yet, there’s so much more to explore – The raw talent hidden in the remotest of alleys and quietest of villages,” says Chingari co-founder and COO Deepak Salvi.  “The sheer potential of the masses. This makes ours a land of possibilities. All we needed was the right platform. One that was proudly ours.”

Media reports say that within 24 hours of TikTok’s ban, Chingari recorded 26 million video views, with three million videos swiped per hour and 10,000 users per minute. The app pays its users based on the virality of the video. For each video a user shares on the app, the content creator gets points per view, and these points can be redeemed for money.

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