Desi Social App Chingari witnessed the highest daily engagement time of 51 min, surpasses Snapchat Facebook


New Delhi: Continuing its dream run, homegrown short-video sharing app Chingari has achieved the benchmark of serving 38 million users on its platform. The desi app, making inroads into the hearts of youths with a four-star rating on Google Play Store has achieved the feat in a very short time span and the platform’s subscriber count is constantly on a roll.

The data provided by the officials at Chingari, who have been working round the clock to provide a seamless experience to users, reveals that more than 95 million videos are viewed on the platform every day. In the last 45 days, over 2.6 billion videos on the app have been watched by its consumers.

When asked about the magnanimous rise in the traffic on Chingari App, Mr Sumit Ghosh, Co-founder and CEO of Chingari App, said, “Yes, the last few months have been the busiest time of our entire lives but it is immensely gratifying for us to see an over-whelming response from our users. In the last one week itself, the Chingari app has recorded a behemoth increase of 611% in the active engagement time. Today, Chingari has outperformed foreign platforms like Facebook and Snapchat with a daily average engagement time of 51 minutes. We see this success as a reflection of the power of Indian youths.”

The meteoric rise of the app assumes great significance as it comes at a time when India has pledged to become Atma Nirbhar (self-reliant). “Chingari’s vision has always been the empowerment of content creators and to achieve this objective, we are constantly adding Bharat-specific features and entering into multiple collaborations to bring the best of all under our Chingari umbrella. We also provide the best video and audio editing tools and the best Indianised filters for visual effects to our content creators,” added Mr Ghosh.

To keep its users hooked, Chingari has also added first-of-its-kind AR (augmented reality) filters on its platform to give content creators more advanced front and rear camera tools to work with. Further, a content creator on Chingari not only earns recognition and sponsorships but is also given points (based on how viral the video is) which can be redeemed for money.

Mr Deepak Salvi, Co-founder and COO of Chingari App, “Our app makes for a wholesome entertainment by providing games, news, and short entertaining videos to subscribers at a click. Besides, we ensure the highest data privacy standards and also take content moderation very seriously. Riding high on these positives, the Chingari app enjoys a huge consumer base not just in India but also in countries like UAE, the United States, Vietnam, Kuwait, Saudi Arabia, Singapore, and others. Till a short while ago, the social app space in all these countries was only dominated by Chinese platforms.”

The highest percentage of Chingari users are youths aged between 18 and 35 years, clearly suggesting how much young India enjoys the content on the platform. The growth in popularity of the app in regional zones comes on the back of the fact that the Chingari content is available in 10 vernacular languages — Hindi, Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil, Odia, and Telugu — and also two international languages — English and Spanish.

Chingari allows its users to record and share short video clips, chat with friends, interact with new people, share content, browse through feed, and much more. A Chingari user can get creative with WhatsApp status, videos, audio clips, GIF stickers, and photos.

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