Chingari, India’s renowned social-commerce app makes another big move towards providing holistic content on the platform, inclusive of astrology and culture by collaborating with MyJyotish.com. The partnership will foster the growth of both the brands and aim at expanding the knowledge about astrology and cultural ethos amongst the audience. This collaboration will also be a big step towards bringing Indian culture to life and more importantly on social media, where the young minds can consume such valuable content.
The collaboration will focus on strategically developing branding strategies that maximize the growth for both brands. MyJyotish.com is an online astrology platform that focuses on astrological consultation, special pujas, numerology, and remedies. The purpose of the brand is to make astrology, the ancient occult science of India, available to people across the globe. One can easily access all cultural and astrological needs with just a click of a button. The portal ensures that genuine astrologers and pandits are made available to provide the best future predictions to counsel people during their difficult phase of life.
Through this collaboration, Chingari will partner as the socio-commerce partner for MyJyotish.com and vice versa all content produced by the astrology brand will be promoted on the Chingari app. This will also provide the users on the platform to get in-depth insights on the various aspects of astrology and numerology, helping them catalyze their growth and progress.
Speaking on this partnership, Sumit Ghosh, Co-founder & CEO, Chingari said, “Chingari is not just an entertainment platform but also an informative place for all users. We make regular efforts to ensure that information from all walks of life is made available to our users. Hence, this collaboration will help us take our vision a step further by providing a plethora of cultural and astrological information to our audience about this lesser talked about field on social media.”
The two brands have over the years focused on creating an authentic ecosystem on social media. Chingari has collaborated with several renowned celebrities and brands to expand its already large presence amongst the countrywide audience. It is because of the large user base on both the platforms i.e., Chingari and MyJyotish.com that the two brands have decided to provide visibility to each other. This will also generate a new social media ecosystem for the niche audience specific to astrology.
Delighted about the two brands coming on board, MyJyotish.com said, “Over the years we have connected with people from all age groups and regions in the country and resolved their concerns around life through astrology, numerology and other cultural ways. While we had a strong online presence, it is time that we also expand our presence on social media, so that we connect with the maximum audience. Our collaboration with Chingari is a step towards the same and we hope that both the brands will benefit from this collaboration.”
The two brands will mainly focus on branding and promotions. Speaking on the specifics, Deepak Salvi, Co-founder & COO , Chingari said, “We will provide maximum viewership to the content produced by MyJyotish.com on our platform through audience-specific promotions and branding. Additionally, we will be the official socio-commerce partner for content produced by MyJyotish.com on its website. The two brands will collaborate for a long-term association and will make astrology a wider studied subject amongst the masses.”
Chingari has a long history of collaborating with genuine companies that cater to the informative, leisure and creative demands of the Indian market. In this sense, it aspires to be more than just the most popular social networking app in the country; it also wants to be the most valuable platform for artists.