Navratri 2021: Kick Off The Celebrations With Chingari’s Slew Of New Additions


This year Chingari, which is India’s leading short video format app has decided to take the celebrations to the next level. Today Chingari announced that it has joined hands with not one but three prolific partners.

Navratri is a magical time of the 12 months. It is marked by celebrations throughout the nation and is related to nice music, people dance and enjoyable throughout. This 12 months Chingari, which is India’s main quick video format app has determined to take the celebrations to the following stage.

Today Chingari introduced that it has joined palms with not one however three prolific companions to make it possible for its customers are in a position to take pleasure in this competition to the fullest. The companions embody Shemaroo, BandEdge Music and Talent Agency and With every of those associations, Chingari has one thing particular deliberate for its content material creators and customers.

Even earlier than the onset of the festivities, Chingari collaborated with Shemaroo to launch a peppy Garba Song titled Wankiwadu. The track is from the net collection Poori Pani and it has already turn into a rage amongst the Chingari influencers and content material creators. It is being utilized by them extensively to showcase their garba expertise and to have fun the festivities.

Chingari is now taking this pre-buzz a notch increased. Together with BandEdge Music and Talent Agency, it will likely be releasing not one however seven new songs on October 8. Each of those songs have been sung by totally different notable artists and seize totally different moods of this competition.  

It is well-known indisputable fact that daily of the Navratri competition is important however not many are conscious of why it can be crucial or the way it needs to be celebrated. Chingari has its customers coated in that side as nicely. With its affiliation with, it will likely be releasing a video each morning that encapsulates the importance of the day. These informative movies will assist individuals to know the deeper that means of this competition and allow them to cherish it much more.

Chingari to be able to join with its customers in Bengal has tied up with common Bengali Singer Sagarika. Her newest Navratri track Aigiri Nandini is being promoted on the Chingari app. 

Pandals are a formidable a part of the Durga Puja and Chingari has even that side coated because it has related to two common pandals. Users will be capable of get the darshan of Maa Kali and attend Aarti within the consolation of their properties on the app itself.

Speaking on the Navratri associations, Sumit Ghosh, CEO, and Co-founder, Chingari stated, “We have always strived to be known for our user-centric approach. Chingari has always celebrated the diversity that our country has to offer and it is our endeavour to offer something for everyone.  Through these associations too we believe that we will able to offer something for our audiences across the country and be a part of their celebrations”.

This will not be all. Chingari has additionally kick-started varied contests and customers stand to win enticing prizes by taking part in these. The common contest hashtags embody #ChingariGarbaNights, #ChingariDasara, #PujorChingari, #AigiriNandini and #AmarPujorDress.

#ChingariGarbaNights is the hashtag creators can use to indicate their Dandiya or Garba strikes. Chingari is working a pan-India contest utilizing this hashtag and inspiring individuals to groove to the favored Navratri tracks.

#ChingariDasara however is a hashtag that’s directed extra in the direction of customers in South India. People can use the identical to indicate how they’re celebrating Dasara of their neighbourhood and likewise showcase conventional methods of celebrating Dussehra. 

#PujorChingari – Durga Puja is well known with a number of fervour in West Bengal. Creators can use this hashtag to current their expertise in taking part in dhak or carry out Dhunuchi Dance. It may also be used to current something associated to this competition.

#AigiriNandini- This is a hashtag that’s related to Singer Sagarika’s new song- Aigiri Nandini.  The creators are already going gaga over the identical. Chingari can be working a contest on this and the most effective movies created utilizing this track stand an opportunity to win Chingari cash.

#AmarPujorDress – Dressing up is a crucial a part of the festivities. So creators eager to flaunt their look of the day can use this hashtag.

Deepak Salvi, COO, Chingari app, says “Chingari is one app that not entertains but also values its audience and content creators alike. We have a huge music library for Navratri and Durga Puja songs and these are available in multiple languages. We are delighted to have these new associations and hope that our content creators will use them to make more fun, entertaining videos.”

At current, Chingari has greater than 300 movies catering to Durga Puja and Navratri and these can be found in Hindi, Gujarati, and Bengali. In addition to this, well-known Gujarati Celebs Ajay Thakor and Shital Thakor can even be extending their Navratri needs to Chingarians.

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