Chingari, powered by $GARI, and Disney+ Hotstar collaborated for the recently released Hotstar special ‘Escaype Live’. The collaboration included hosting a special screening for Chingari creators. The story of the show is based on the lives of six individuals who are embarking on a journey to achieve immense social media success through an app called Escaype Live.
The Chingari creators created videos for the show and gave a shout out to their favorite characters from Escaype Live, giving their fans a glimpse into the show. With content creation being one of the most-relevant segments of the media industry in the digital era, content creators are ruling the hearts of not just brands, but are also actively stealing the hearts of their audiences across the globe.
Understanding the impact of the content creator/influencers ecosystem in India, show Director Siddharth Kumar Tewary has created ‘Escaype Live’ for audiences.
As a part of the association, in addition to the special screening, the app also interviewed three characters of the show for their popular segment ‘Chingari GupShupp’.
Hosted by Simrata Singh, the candid conversations and fun games that were played with actor Jaaved Jaaferi aka Ravi Gupta from ‘Escaype Live’, was a treat to watch and was appreciated by audiences on the app and other social media platforms.
Interview with Sumedh Mudgalkar aka Darkie was much loved on social media and Shweta Tripathi Sharma aka Sunaina from Escaype Live, impressively staying in her character gave great life lessons to our viewers in her entertaining interview. The Chingari influencers created videos for the show, which garnered 110M+ views on Chingari App and across other social media platforms. Overall, the GupShupp videos garnered over 20 million+ views on Chingari app and other platforms, as per the platform.
Sumit Ghosh said, “Disney+ Hotstar is known for their relevant and unique content and they have yet again delivered a gem with Escaype Live. The essence of the series explores the lengths content creators and tech giants are willing to travel to achieve their aspirations. This is where platforms like Chingari come into the picture, we not only provide creators with a platform to make a successful career but also provide them with mental and financial support from the very beginning. Our excellent team of community managers are in constant touch with our creators and help them to grow on the platform by training and grooming them to make entertaining and engaging content, without going into the extreme mode of social media. We are happy of the collaboration with Disney+ Hotstar for Escaype Live and they have been extremely supportive throughout the association.”