In an interview with Business Insider, Chingari founder Sumit Ghosh talks about their latest feature which lets users shop within videos. Chingari using Artificial Intelligence algorithms picks similar outfits available on Amazon that a user can opt to buy. Monetising video through shopping has been of interest to many players across the globe with even giants like YouTube experimenting with […]...

While the global pandemic has bought economies to a halt and massively disrupted businesses, it has also fuelled start-up dreams and we even saw several Indian start-ups achieve Unicorn status during the pandemic period. The times have never been better for the budding entrepreneurs to give wings to their start-up dreams. The Government, too, has […]...

New Delhi: India’s leading short video-sharing app Chingari has announced a strategic collaboration with Sai Mehar Media, an Indian entertainment content production company owned and operated by ex-CEO of PTC Network and Showbox Channel, Rajiee M Shinde. With this strategic alliance, Chingari will build upon its strong catalogue of Indian regional music for the benefit […]...

The digital content creation space has seen a major boost over the past couple of years, particularly with the growing popularity of TikTok, owned by Beijing-based ByteDance.  However, things came to a grinding halt for TikTok in June 2020 when the Central Government decided to ban the short-video app in addition to several other Chinese […]...

Chingari, India’s prime video-sharing app has today announced its collaboration with Salim and Sulaiman Merchant’s Merchant Records. Merchant Records is an extremely unique initiative started by Salim and Sulaiman Merchant with an intention to revolutionize music in India. Chingari has been a thought leader in the space of short video format and has always kept […]...