New Delhi: India’s leading short video-sharing app Chingari has announced a strategic collaboration with Sai Mehar Media, an Indian entertainment content production company owned and operated by ex-CEO of PTC Network and Showbox Channel, Rajiee M Shinde. With this strategic alliance, Chingari will build upon its strong catalogue of Indian regional music for the benefit […]...

The digital content creation space has seen a major boost over the past couple of years, particularly with the growing popularity of TikTok, owned by Beijing-based ByteDance.  However, things came to a grinding halt for TikTok in June 2020 when the Central Government decided to ban the short-video app in addition to several other Chinese […]...

Chingari, India’s prime video-sharing app has today announced its collaboration with Salim and Sulaiman Merchant’s Merchant Records. Merchant Records is an extremely unique initiative started by Salim and Sulaiman Merchant with an intention to revolutionize music in India. Chingari has been a thought leader in the space of short video format and has always kept […]...

While 2020 saw a lot of pauses in many sectors and industry, it was the short-video platforms which emerged as the fastest-growing segment. The rise in the consumption of content in 2020 was also the rise of innovation and creativity. The chief executive officer and co-founder of the indigenous short-video sharing app Chingari, Sumit Ghosh, […]...

Chingari today announced its collaboration with Salim and Sulaiman Merchant’s Merchant Records. Merchant Records is an extremely unique initiative started by Salim and Sulaiman Merchant with an intention to revolutionize music in India. Chingari has been a thought leader in the space of short video format and has always kept it, consumers, at the heart […]...

Chingari, the indigenous short-video sharing app has announced its collaboration with Brut India for its content partnership. The Brut India video content will now be available on the short video App. As a partner, both Chingari and Brut India aim to achieve mutual objectives of content localization, enhancing user-experience with a simplified application interface, and […]...