What Is Chingari And Why Is It So Popular In India?


Social media is evolving and providing different ways for people to connect with their friends and express their creativity. As a result, every now and then, a new app is launched and redefines the way we use social media.

In 2020, amidst all the pandemic, Chingari is the newest contender for the throne. It is a short video social media app with a mix of lip-syncing functions. The app allows people to create and share video clips with some amazing filters.

It has also won the Atma Nirbhar Bharat App Innovation Challenge in the Social category. The app contains various rich features that bring an extra flavor to the micro-content, and that is why content creators are going gaga over it. And brands are, too, with the promotional floodgates wide open.

So let’s know more about Chingari and what opportunities it brings for the businesses and individuals.

What Is Chingari?

Chingari is basically the destination for short-videos. You can also call it a micro version of YouTube. The only difference is, Chingari is made for short content creation, videos ranging from 15-45 seconds in time. There is an extra advantage though. Creators will also have access to the array of filters, effects, and most importantly, a huge music library.

The best thing about Chingari is, it is specially built to cater the Indian audience. And that’s the reason it has been made a multilingual app. Chingari supports more than 10 languages, which include Hindi, Bengali, Tamil, Gujrati, Kannada, Marathi, Telugu, Odia, English, Malayalam, and Punjabi. Users can choose their preferred language and start to enjoy using the app.

Other features that are captivating users’ interests are it’s News and Games Services. Yes, you heard it right. Understanding the needs and requirements of people. Chingari also provides worldwide news and various games so that users of all age groups can use this short video social media app.

What you can do with Chingari?

Create and watch videos – Chingari revolves around video content. Users can create videos in the app using the recorder, timers, and other tools. Fast forward is also an option that can be used to short long videos. Apart from this, users can add visual filters, time effects, transitions, split screens, stickers, emojis, gifs, and much more.

Add Music – Chingari has an extensive music library through which creators can discover songs and add music to their videos. There is also an option to add songs from your phone playlist.

Create slideshare – By uploading the images from the phone gallery, users can also create a Slideshare on their favorite music. 

Save and share videos – Chingari lets the users save videos on their phone or share them on Whatsapp with a single click. So users don’t need to bother if they want to have their Chingari videos on the phone gallery. They can also make their WhatsApp status interesting by sharing funny and entertaining videos from Chingari.

Communicate – Chingari users can follow the accounts they like, and also like, comment, and share the videos they enjoy. Whatever you like gets added to the favorites section.

Discover –  The explore section is all about trending hashtags. Users can find all the videos related to the hashtags that are trending. People can also add friends by searching through particular tags or usernames.

Explore profiles – Chingari profile shows the number of followers, following, the total number of views, and Chingari points.

Watch news and Play games – Users who are not interested in creating short videos can also enjoy using Chingari as there are separate news and game zone sections. People can read news and play different games to be entertained.

How to use Chingari?

There is no rule book for using Chingari. Creators can lip-sync, dance, cook, sketch, and do anything as per their interest. However, certain formats can be found on the platform.

  1. Chingari trends: Also known as the Chingari challenge, which typically involves hashtags or popular songs. For example, currently, there is #YeHaiChingariZindagi challenge is going on in the platform.
  1. Chingari Duets: Duets are the most popular collaborative feature on Chingari that allows two persons to create a single video in one frame.
  1. Cross-platform sharing: Unlike other apps, Chingari allows users to share their videos on other social media platforms like Facebook, Instagram, Twitter, Telegram, etc.

Wide Range Of Videos

As the platform is growing and evolving, it captures the interests of brands and celebrities as well. The biggest center of attraction about Chingari is it allows users to post about anything and everything. Whether the content is about humor, travel, fitness, hobbies, music, dance, photography, cooking; the platform is open to every category and offers equal exposure.

While entertainment was the main idea behind Chingari, but now educational, aspirational, and business – oriented content is also increasing in the platform.

Why is Chingari popular in India?

The first thing that catches everyone’s eyes is that Chingari is developed by Indians and it is 100% made in India app. It is founded by 3 Bangalore-based techies Sumit Ghosh, Biswatama Nayak, and Deepak Salvi.

Due to the tension on the Indo-China border, and to protect our nation’s sovereignty and integrity, the government has banned 59 Chinese apps, including Tik Tok, which had a huge user base from India. When this action was taken by the government, and people realized that their data is no longer safe, anti-China sentiments started prevailing.

People started to feel that India too needs to have its own app, so that country’s security should not be at risk. Chingari is a home-grown app, and this is one of the reasons why it is being most liked by the people.

Another reason behind the popularity of Chingari is its unique features. The app is a complete package of entertainment and has one of the best cameras. Though there are so many other similar apps that are also launched now,  the camera quality which Chingari provides is incomparable. 

Chingari also got instant success because of its algorithm, which uses artificial intelligence to filter the content for viewers. Any inappropriate video uploaded that does not meet the community standards is immediately pulled off before being shown in the feed. They also have a content moderation team that checks the content manually.

How to get started with Chingari?

Chingari is available for free download on all app stores such as Google Play Store and iOS App Store. To download the application-

  1. Open the Google Play Store or the App Store on your Android/iOS smartphone.
  2. Search for the Chingari app.
  3. Tap on the app that appears on the screen and install it. 

Once you installed the app on your phone, sign up to create an account, choose your preferred language among the various options, and start exploring the content. The video feed plays the minute the app opens.